From 1910 to 1921, the Pinectar Company did the latter with overripe pineapples and Hawaiian cane sugar to produce pineapple juice and syrup. Led by Byron O. Clark, a pineapple agriculturist on Oahu, the Hawaii pineapple industry spent years to develop Pinectar.
People drank the Pinectar juice, especially on hot, sunny days, and added the Pinectar syrup to their hot cakes, waffles, punches, and ice creams. Packaged in a tall glass bottle, Pinectar was available at stores and soda fountains.Pinectar also served as a remedy for digestion and, with carbonated water, sea sickness according to the Mid-Pacific Magazine.
Pinectar appealed to not only locals but also tourists in Hawaii and people on the mainland. When the Pinectar Company introduced its drink in 1911 at the Sacramento State Fair, it swept awards in its class, and the company sold 41,000 bottles in three days.
In 1913, Pinectar’s aggressive advertising campaign incorporated newspaper advertisements and billboards (although the billboards were quickly removed due to the campaign against them in Hawaii).
Ads included illustrations of a giant bottle of Pinectar with juice pouring into a man’s glass cup (third photo), a man holding a cup and putting his arm around a giant bottle of Pinectar (top photo), and a giant pineapple labled “Pinectar” walking towards an excited family and carrying a crate (presumably filled with bottles of Pinectar) (second photo). Ads bylines included “[Pinectar] will quench your thirst” and “Order it by the case of your grocer.”
Thanks to the newspaper advertising campaign, sales of Pinectar increased in Honolulu in 1913 and broke sales records.
Unfortunately, the Pinectar Company has had issues with its finances. In 1914, while the publicly traded continued producing its product, the Pinectar Company had to sell ranch property to pay for its expenses. In 1917, Pinectar declared bankruptcy.
– Alice Kim
Note: The Pinectar billboards appeared in Hawaii in 1913. Immediately afterwards, due to the campaign against billboards in Hawaii, Pinectar managers received numerous angry phone calls complaining about the billboards, and people threatened to boycott Pinectar. Thus, the billboards were taken down.
- Agricultural Columns
- Business Section
- Dole’s Pineapple Juice
- Pineapple Ads
- Pineapple Industry
- Pineapple Recipes
“Little Stories of the Week”
The Kennewick courier, May 5, 1911, Page 5
“Pinectar Makes Great Record”
Evening bulletin, September 4, 1911, Page 5
“Newspaper Campaign of Advertising Is Good for Pinectar”
Honolulu star-bulletin, May 16, 1913, 2:30 Edition, Page 7
“The Bystander” (second section)
The Hawaiian gazette, April 15, 1913, Page 7
“Telegraph News of the Week” (June 9)
The Maui news, June 13, 1914, Page 2
“… yesterday … the Pinectar Co., Ltd., was adjudged a voluntary bankrupt.” (Below “Coast Artillery Corps Given Room in Armory”)
Honolulu star-bulletin, April 3, 1917, Page 5
Honolulu star-bulletin., May 12, 1913, 2:30 Edition, Page 3
“Order it by the case of your grocer. Pinectar will quench that thirst. Before of substitutes. Look for this trade mark.”
Honolulu star-bulletin, May 21, 1913, 3:30 Edition, Page 3
“[Pinectar] will quench that thirst! Pinectar is pure. Before of substitutes. Look for this trade mark.”
Honolulu star-bulletin, April 18, 1913, Page 3
“Ask for Pinectar and see that you GET it! Accept no substitutes. ”
Honolulu star-bulletin, May 6, 1913, Page 3
“Makes Hot Cakes Taste Better. Pinectar syrup is pure. Beware of substitutes. Look for this trademark.”
Honolulu star-bulletin., June 26, 1913, 2:30 Edition, Image 3
“[Pinectar] has stood the test of time. [Pinectar] will quench that thirst.
“TIME, the supreme tester of all pure products.
“FINDS PINECTAR to have satisfied every demand for a pineapple beverage and syrup–refreshing and healthful.
“THAT’S WAY it is truthfully said of Pinectar as of no other pineapple product, that it is the ONLY REPEATER in the MARKET.
“ONCE ACQUAINTED with Pinectar is to guarantee its place among household neccessities.
“Will quench that thirst. ‘Tis good for the digestion. Look for the trademark.”
Honolulu star-bulletin., May 29, 1913, 3:30 Edition, Page 3
“Distilled sunlight. Pinectar is pure. Pinectar will quench that thirst.”
“Pinectar—The perfect combination of the juices of the pineapple and sugar cane.
“Drawn from fertile soils through nature’s perfect purifying system.
“Refreshing—Healthful good for the digestion.
“Look for the trademark.”
Honolulu star-bulletin, June 28, 1913, Page 3