Central to Hawaiian cuisine, poi accompanies every Hawaiian meal. The mashed steamed taro root with water also serves as a medicinal food.
A nutritious food, poi has a lot of fiber, vitamins C and B-1, potassium, magnesium, and iron and is a good food for infants and people with indigestion. The hypoallergenic poi has saved lives of babies with allergies who could not eat anything else.
Poi can also be taken as a probiotic.
Hobron said there had been a huge demand for Taroena in Honolulu:
The company also exported to the U.S. mainland and the British colonies.
From around 1898 to 1902, ads for Taroena appeared in Hawaii newspapers (below), touting Taroena’s health benefits and testimonials from satisfied customers. The ads claimed Taroena served as a nerve tonic, fibre builder, and digestable food for seasickness and a cure for nervousness, irritability, and headache. Taroena aimed to become a household name.
“Some of Honolulu’s Industries: Different Lines Manufactured in Honolulu Where Raw Material Must be Imported”
The Hawaiian gazette., March 12, 1897, Page 9, Image 9